Tuesday, August 24, 2010

Gauging User Sentiment with Word Clouds

We just released the HeyTell Android Beta and, in the calm before the storm, wanted to take a little break and do something a little frivolous. Perfect time for word cloud creation! Why not take a look at frequency of the words users use to describe HeyTell for iPhone 2.0.3 when reviewing the app on the App Store?

So I popped over to iTunes connect, expanded user comments and saved as HTML. A little command line fu, like such:

grep "review-text" DownloadedComments.html |awk -F '\">|\<\/P' '{print $2}'

Copy and paste the output to http://wordle.net, et voila, user sentiment made pretty:

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